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INTRODUCING THE RECESSION DIET
May 01, 2008 - Stung by rising gasoline and food prices, Americans are finding creative ways
to cut costs on routine items like groceries and clothing, forcing retailers, restaurants and
manufacturers to decode the tastes of a suddenly thrifty public.
Spending data and interviews around the country show that middle- and working-class
consumers are starting to switch from name brands to cheaper alternatives, to eat in instead of
dining out and to fly at unusual hours to shave dollars off airfares.
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Source: The New York Times