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THE TRUTH BEHIND DRUG ADS
May 12, 2008 - The advertisement showed a plate of pasta and a grandfather in a bow tie. Its
message was that regardless of whether you suffer from high cholesterol due to your eating
habits or due to your genes, Vytorin could help.
Merck/Schering-Plough's Vyotrin ad was heavily marketed even as the company delayed
releasing a study that called into question the drug's effectiveness. Now it's among several
ads pulled from the airwaves amid concerns that prescription drug advertisements can
sometimes mislead and are not completely truthful.
"I think the main problem with directed consumer ads is they don't give consumers the
information they need to make an informed decision about the drug," said Steven Woloshin,
associate professor of medicine and of community and family medicine at Dartmouth Medical
School. "They don't give the most fundamental information, which is how well does the drug
work?"
Click on the red link to continue the story.
Source: ABC News Online
May 12, 2008 - The advertisement showed a plate of pasta and a grandfather in a bow tie. Its
message was that regardless of whether you suffer from high cholesterol due to your eating
habits or due to your genes, Vytorin could help.
Merck/Schering-Plough's Vyotrin ad was heavily marketed even as the company delayed
releasing a study that called into question the drug's effectiveness. Now it's among several
ads pulled from the airwaves amid concerns that prescription drug advertisements can
sometimes mislead and are not completely truthful.
"I think the main problem with directed consumer ads is they don't give consumers the
information they need to make an informed decision about the drug," said Steven Woloshin,
associate professor of medicine and of community and family medicine at Dartmouth Medical
School. "They don't give the most fundamental information, which is how well does the drug
work?"
Click on the red link to continue the story.
Source: ABC News Online
